Carlos Cruz-Diez

Artist

Carlos Cruz-Diez is a visual artist. Originally from Caracas, Venezuela, he has lived and worked in Paris since 1960.

12pm - 1pm

How to Build Schedule Blocks

C. Doe

How to Build Schedule Blocks

Mrs Robinson

How to Build Schedule Blocks

C. Doe

Mrs Robinson

Space is going fast! Don't miss out on the largest PERS event in the U.S!

Mrs Robinson

Stephanie Jo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Stephanie Jo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Stephanie Jo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Mrs Robinson

Stephanie Jo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Stephanie Jo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Stephanie Jo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Stephanie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.


OVERVIEW
VENUE
AGENDA
SPEAKERS
EVENTS
SPONSORS
REGISTER

Space is going fast! Don't miss out on the largest PERS event in the U.S!

RESERVE YOUR SPOT TODAY
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Or call 844.215.6888 for more details.

CATALYST'16 SPONSORS

CATALYST'16 EXHIBITORS

What is Catalyst?

Catalyst is the only PERS conference focused exclusively on growing your business by providing you with the sales and marketing techniques that you need. Whether you are already selling PERS or are just getting started in the business, Catalyst is for you.

 

The sessions at Catalyst will leave you with concrete takeaways that will grow your business now. Our speaker list includes leaders in sales and marketing, with a focus on seniors and their unique needs.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


VENUE

Naples Grande Beach Resort

475 Seagate Dr, Naples, Florida 34103

Known as the crown jewel of Southwest Florida, Naples is nestled on the sun drenched beaches of the Gulf of Mexico. In addition to abundant beaches, shopping and golf courses, Naples is only a short distance from the tropical wilderness of The Everglades.


Located on 23 acres of prime beachfront property, the Naples Grande Beach Resort provides guests with an unmatched level of service and attention. Enjoy playing on a world-class golf course, 15 tennis courts, a fitness center, a spa, 3 outdoor pools, a waterslide, and a private beach.

Affiliated has secured exclusive, discounted room rates for attendees. Looking to extend your trip? No problem! Our group rate extends 3 days pre and post Catalyst '16.

BOOK ONLINE
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CATALYST AGENDA

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

Tuesday, May 17

5:30 PM

Welcome Cocktail Party


7:30 PM

Dinner (on own)




Wednesday, May 18

7:30 AM

Welcome Breakfast & Exhibit Hall 


8:30 AM

Opening Keynote - State of the PERS Industry


9:00 AM

Executive Spotlight: Supercharge Your Sales Team

 

The toughest part of any sales process is overcoming the buyer’s objections, especially in the senior market. Whether your sell in person or over the phone, learn concrete tips on helping PERS customers overcome their fears so that you can close more sales.


9:45 AM

Networking Break


10:00 AM

Benchmarking: Is Your Sales Technology Holding You Back?


Sales technology can either accelerate your growth or cause constant frustration. On this panel, hear from the leading experts on what to do and what not to do when integrating sales technology.


11:00 AM

Special Keynote Presentation - Managing in the Majors: Running a Big League Team

 

TeamBobby Valentine managed over 3,000 games in MLB and Japan, each day dealing with high-pressure situations and outsized egos and personalities. With his unique blend of insight, intellect and self-deprecating humor, there is nobody better than Bobby V. to help you run your company like a Big League Team.


12:00 PM

Lunch & Exhibit Hall


1:30 PM

Everglades Excursion: Airboat Tour & Alligator Adventure


7:00 PM

Caribbean Calypso Beach Bash & Pig Roast




Thursday, May 19

7:30 AM

Welcome Breakfast & Exhibit Hall


8:30 AM

Welcome Day 2 and Breakout Sessions


9:00 AM

Cut the Red Tape & Grow Your PERS Business


Don’t let the fear of regulations hamper your sales growth. Find out how to create an agile and responsive process that allows you to take advantage of all sales channels while managing regulatory risk.


10:00 AM

Affiliated New Product Launch


10:30 AM

Mobile Mania: Catch the Wave of Mobile PERS


In the growing PERS market, no segment is growing faster than mobile. During this panel, we will examine how to tailor sales techniques to tap into this younger and more affluent market segment.


11:00 AM

 Executive Spotlight: How I Built a Multi-Channel PERS Company

 

A Catalyst exclusive! Hear secrets from a seasoned executive on how he built a successful PERS company. Learn from his mistakes and borrow his sales and marketing strategies as you grow your own PERS company.


11:30 AM

Adjournment

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Register now for Catalyst '16.

RSVP TODAY
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SPECIAL KEYNOTE SPEAKER

Bobby Valentine

ATHLETIC DIRECTOR AND FORMER PROFESSIONAL BASEBALL PLAYER / MANAGER

Managing in the Majors: Running a Big League Team

Bobby Valentine was a Major League Baseball player, manager and television analyst for over 40 years. Bobby V had many highs and some struggles during his long career but he never stopped persevering and always brought to the game an unparalleled level of intelligence, creativity and style. He managed in the pressure cookers of New York and Boston and took his skills to Japan for a whole different set of challenges. In addition to his time in baseball, Bobby is a successful businessman, public servant and philanthropist.

SPEAKERS

Michele Shuster

RENOWNED CONSUMER REGULATORY ATTORNEY

Cut the Red Tape & Grow Your PERS Business

Michele Shuster is a founding partner of Mac Murray, Petersen & Shuster, where she brings extensive experience in working with clients involved in inbound and outbound telemarketing. Michele has established a solid record of representing clients in consumer protection matters before state attorneys general, the Federal Trade Commission and Federal Communication Commission, as well as conducting teleservice audits and providing counsel on advertising compliance and privacy issues.

Nick Delis

VICE PRESIDENT, FIVE9

Benchmarking: Is Your Sales Technology Holding You Back?

Nick Delis has over 25 years of experience in the use of technology to grow and enhance sales teams. Since 2013, Nick has been a leader at Five9, the leading On-Demand Outbound Predictive Dialing, Inbound, and Blended Call Center Solution. Five9 processes over 4 billion calls for clients looking for a secure, reliable, and flexible solution to grow and manage your business with robust reporting and analytic tools. In July of this year, Delis was appointed to the PACE Association New York chapter board of directors and will share his expertise and give back to the industry in this role.

Michael Marks

CO-FOUNDER, PERENNIAL SOFTWARE

Benchmarking: Is Your Sales Technology Holding You Back?

Michael Marks, Co-Founder of Perennial Software, has been in the security industry for over 30 years starting with operating a family owned security business for seven years. For the past 23 years he has been on the software side of the business with a vision to create best in class software for any size security company to assist companies in maximizing profits and efficiencies. Since 1996 Perennial Software has delivered on that vision through their trusted solutions, SedonaOffice and AlarmBiller. Mr. Marks has presented at PSA, ESX, ISC, NetOne, SedonaOffice Users Conference and many other industry events.

Matt Campbell

SVP OF SALES & BUSINESS DEVELOPMENT, NUMERA

Mobile Mania: Catch the Wave of Mobile PERS

Matt Campbell brings deep business leadership and sales expertise to Numera, having most recently been an iinaugural member of the Healthcare Vertical team of Box's southeast business unit after spending 15 years with Microsoft in different leadership roles, including GM of Healthcare Services for North America, Sales Director for the Health Solutions Group first in Asia Pacific & Greater China and then US Public Sector, and as the Managing Director for the US Healthcare and Life Sciences Business. Matt holds a Bachelor of Science degree in Business from the University of Virginia.

Jake Chandler

CO-FOUNDER, LIVEFREE

Mobile Mania: Catch the Wave of Mobile PERS

Jake Chandler has spent his career in the PERS and security technology space. He is a co-founder of LiveFree Emergency Response, a leading manufacturer of PERS and mPERS devices including LifeBeacon and Ez-Care line of products. Prior to his founding of LiveFree, Jake worked at Wireless Home Protection and held a variety of sales leader and management positions at security alarm companies in the west.

Geoff Gross

CEO, MEDICAL GUARDIAN

Executive Spotlight: The Complete Guide to Building a PERS Company

With an early focus on digital marketing and sales Geoff has built Medical Guardian into one of the leading companies in the PERS industry. In 2015 Medical Guardian was named as one of the "Best Places to Work" by the Philadelphia Business Journal, was included in the "Philly 100" fastest growing companies in Philadelphia, and earned a spot on the Inc. 5000. Geoff sits on the Board of Directors for the National Multiple Schlerosis Society of the Delaware Valley and the Medical Alert Monitoring Association. Geoff has been named as finalist for Ernst & Young's Entrepreneur of the Year, a "40 Under 40" by the Philadelphia Business Journal and Direct Marketing News, and Smart CEO Magazine's "Future 50".

Ritch Haselden

VP OF SALES, ESSENCE USA

Executive Spotlight: How I Grew a Multi-Channel PERS Company 

Ritch has more than 20 years of experience in technology and healthcare executive management. At Essence USA, a global provider of aging-in-place and residential security solutions, he is responsible for all customers in North America. Prior to joining Essence, Ritch servedd as the Vice President of Sales and GM for ResponseLink, one of the leading PERS providers in the United States. While at ResponseLink, Ritch was responsible for all revenue creation and was instrumental in new product creation and delivery.

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EVENTS

Everglades Excursion & Alligator Adventure

Join us for an exciting tour through the mangroves of Florida’s famous Everglades National Park. Experienced guides take you on iconic airboats and pilot you through an amazing discovery of this world heritage site that provides habitat for many rare species including the manatee, American crocodile, and the elusive Florida panther. We’ll visit an Animal Sanctuary where you’ll have the chance to hug a baby alligator, see a live alligator show with an experienced handler, and visit with tigers, panthers, snakes, otters, alligators, and more!

Caribbean Calypso Beach Bash & Pig Roast

The warm Florida sun and cool ocean breeze awaits you as you enjoy a beachside dinner with the soothing sounds of the surf. Our beach bash will be anything but ordinary, incorporating a traditional pig roast with all the fixins amongst traditional Florida fare. Sip a drink, try your hand at one of our beachside games, or simply put your toes in the sand and relax as the sun sets while you dine under the stars.

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Take advantage of sales and marketing presentations from leading industry experts that will challenge you and drive your business forward.

FEATURED PRESENTATIONS

TBD

Benchmarking – Is Your Sales Technology Holding You Back?

TBD

TBD

Cut the Red Tape & Grow Your PERS Business

TBD

TBD

Executive Spotlight: How I Built A Multi-Channel PERS Company

TBD

TBD

Supercharge Your Sales Team: Overcoming the 5 Toughest PERS Customer Objections

TBD

TBD

Mobile Mania: Catch the Wave of Mobile PERS

TBD

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Naples Grande Beach Resort

VENUE

475 Seagate Dr, Naples, FL 34103

Set on 23 acres of prime waterfront property, this luxury beach getaway sets the standard for treating guests and families to endless activities, incredible nearby sights, and an unmatched level of service and attention. Enjoy playing on a world-class golf course, 15 tennis courts, a fitness center, a spa, 3 outdoor pools, a waterslide, and a private beach.

RSVP
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About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Register now for Catalyst '16.

RSVP TODAY
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CATALYST'16 PLATINUM SPONSORS

CATALYST'16 GOLD SPONSORS

CATALYST'16 EXHIBITORS

CATALYST'16 SPONSORS

Become a Platinum or Gold Sponsor! 

Gain multi-layered access to the largest audience in the PERS industry as a Catalyst '16 Conference Premier Sponsor!

DOWNLOAD SPONSORSHIP INFO PDF
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CATALYST'16 SPONSORS

Platinum Sponsors

PLATINUM SPONSOR

Wishes you a wonderful day

PLATINUM SPONSOR

Wishes you a wonderful day
DOWNLOAD SPONSORSHIP INFO PDF
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Want to become a Catalyst '16 Platinum or Gold Sponsor?

DOWNLOAD  SPONSORSHIP INFO PDF
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